Data Accuracy Maintenance

This question asks whether you keep customer information accurate and up-to-date for its intended use. It's about data quality control - making sure the information you store about people is correct, complete, and still relevant for why you collected it. If you collected an address for shipping, is it still current? If you have emergency contacts, are they still valid?

Inaccurate data leads to failed services, angry customers, and potential discrimination lawsuits if decisions are made on wrong information. Poor data quality costs companies 15-25% of revenue through inefficiencies and errors. Maintaining accurate data improves customer satisfaction, reduces support costs, and demonstrates GDPR compliance. For B2B SaaS, data accuracy directly impacts your customer's operations and their trust in your service.

Companies often collect data once and never update it, leading to decay rates of 30% annually. Another mistake is not providing easy ways for users to update their own information, creating support burden and compliance risks when outdated data causes problems.