Plain English Explanation
This question asks for a public webpage where anyone can read about your product's accessibility. It's like posting health inspection grades in a restaurant window - transparency builds trust. This page should include your accessibility commitment, conformance level, known issues, contact information for accessibility concerns, and links to your VPAT or ACR.
Business Impact
A public accessibility statement signals confidence and commitment. It reduces pre-sales friction by answering common questions immediately. It also provides legal benefits - courts view public statements as evidence of good faith efforts. Without one, you appear to be hiding something. The statement also helps users with disabilities evaluate your product before committing time to trials, improving lead quality.
Common Pitfalls
Many companies bury accessibility information where nobody can find it instead of linking from main navigation. Another mistake is copying generic template language without customizing for your specific product. Statements that make grand promises without specifics or that contradict your VPAT destroy credibility. Keep it updated - mentioning old browser versions or outdated standards makes you look negligent.
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Question Information
- Category
- IT Architecture and Controls
- Question ID
- ITAC-05
- Version
- 4.1.0
- Importance
- Standard
- Weight
- 5/10
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