Product Release Schedule Documentation

This question asks if you have a predictable schedule for when product updates will be released - like knowing that updates come every month on the second Tuesday. It's about giving customers predictability so they can plan their own activities around your updates, rather than being surprised by random changes.

A predictable release schedule reduces customer anxiety and support burden while demonstrating operational maturity. Without it, customers can't plan training, communicate changes to users, or prepare for potential issues. Regular schedules build trust, reduce emergency update needs, and become a selling point against competitors with chaotic release patterns that frustrate enterprise buyers.

Some companies announce a schedule but frequently break it with emergency releases or delays, eroding trust. Another mistake is having such infrequent releases that critical fixes wait too long, or such frequent releases that customers experience change fatigue.