Mobile App Distribution Security

If you have a mobile app, this question asks whether users download it from official app stores like Apple's App Store or Google Play Store, rather than from your website or other unofficial sources. Official app stores scan apps for malware and verify the publisher's identity, providing a layer of security that direct downloads don't offer.

Distributing apps outside official stores raises major red flags for enterprise customers, as it bypasses security scanning and could expose their employees' devices to malware. Using trusted sources is often mandatory for enterprise procurement, and attempting to bypass app stores could instantly disqualify you from deals while exposing you to liability if security issues arise.

Some companies try to avoid app store fees or review processes by offering direct downloads or using enterprise distribution certificates inappropriately. This saves minor costs but creates massive security and compliance risks that will block enterprise sales.